1. Seeing is Believing
or real-world successes will open your eyes on the many ways in which the
Net can change the way you do business.
Needs Analysis - Why You Need A Web Site Today!
order to conduct a realistic Needs Analysis, your marketing management
needs to be shown the incredible benefits E-commerce can offer
Intranet / Extranet / E-commerce / E-business explained
and policy are as important as technology
of the most successful Net applications to see whats possible
success / Pitfalls to avoid
3. New Markets - New Opportunities
it easy for your customers to do business with you.
realities vs. technology hype
first time buyer
one-to-one relationship with your E-business customer
The Killer App: Collaboration
technologies are reinventing business processes and workflow.
Collaboration is a value-creation process allowing two or more
individuals to create intellectual properties which neither would have
been able to create on their own. Intranets amplify the value of your
internal data by increasing accessibility and ease of use.
over the internal network is only half the story. Maximum profit and growth results from collaborating with
customers and suppliers through your Extranet.
Getting Senior Executive Commitment
deployment of a successful Net strategy demands commitment from the
To improve the business the entire business must change.
the senior executives
decisions are required?
How to keep
away from turf issues
How can you
control the uncontrollable?
How much can
you save by cutting Telecom and ISP charges?
Creating HTML Forms and Pages
is the lifeblood of the Net.
Responsiveness, imagery and low bandwidth are the keys to capturing
your users attention.
Learn how to create web pages that are efficient and effective.
and how to create Web Content
processing HTML documents
everyone in the organization web-literate
HTML Enhancements - Adding the Wow Factor
using last years technology on your Web site? Boring!
See all thats new and exciting for today.
Dont get left behind.
electronic commerce focuses on streamlining the customers entire
experience: from researching options, to customisation, to ordering; from
checking order status to order fulfilment and delivery; through payment,
billing, and after sale customer service, as well as input into new
A demonstration is worth a thousand words.
Watch and learn.
easy for customers to do business with you
Electronic Transaction (SET) protocol
developments in transaction security
Integrating Legacy Database Systems
Most of your existing vital data
resides in databases that were not, and should not, be modified to work on
the Web. Existing
applications must remain largely intact and the data integrity and
availability must be maintained by automatic Web-based tools.
Live data on the Net
integration tools that work
techno-babble; just a simple focus on how to build effective applications
on the Net.
scripting to your server
dynamic Web pages with Dynamic HTML
the applications development tools
Selecting the Server
the right server is critical.
It can mean the difference between satisfaction and frustration for
Learn how to select the right server and maintain it efficiently so
your customers make you their destination of choice.
a server can be as political as it is technical. Get all the ammunition you need to support your technical
and configuration of a PC-based Web Server
the software platforms: (UNIX, Windows NT, AS/400)
Service Provider solutions
- The good, the bad, and the ugly
an effective Search Engine
and interpreting server statistics
Securing the Server
greatest fear of an Intranet/Extranet is how easy it is for the wrong
people to gain access to your information, and the havoc they can cause.
Learn how to make your network safe.
activity does not always leave footprints well placed tripwires can be
used to trigger alarms. How
do you detect hackers and what must you do to stop them?
allow multiple organizations to share information as never before but
what else are you sharing? Heres
what you can do about these and other security challenges.
detection and rejection
are not enough
The 3 As:
Access, Authentication, Accountability
monitoring for attacks
strategies that work
If You Build It Will They Come?
your Net site just sitting there in cyberspace?
Looks great but little traffic and little return?
It doesnt have to be that way!
Money is being made on the Net.
You need to know how to do it.
How do you
make your Net compelling?
Alignment: How to make your Web Site consistent with your strategic goals
How to bring a crowd of customers into your Web site
improving your Search Engine placement
Marketing: Sales to anyone, anywhere, anytime
Communities: Let your customers be your product
Intranet/Extranet to users
The 5 Cs
of Web marketing
to build customer loyalty and bonding
Management and Maintenance
your network goes down, user confidence will not be the only thing you
and support issues
security policy review
analysis and forecasting
performance analysis and tuning
Future Trends and Directions