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Network Services for
Network Application Providers

Course Outline


1. What's In It For Me?

  • Adding Value boosts Profit, Revenue, Commissions and Bonuses
  • Long-term Customer Relationships
  • The CONSULTANT of choice
  • Ecstatic Customers
  • Greater Job satisfaction

2. Present and Future Trends - How They Will Affect You

  • B2B (Business to Business)
  • Enterprise Networks
  • Computers and Communications
  • Information Collaboration
  • Access Today - DSL, Cable, Wireless, Ethernet, ATM
  • International Standards
  • The Information Superhighway
  • E-Commerce

3. Applications From The Real World

  • Collaboration and Knowledge Sharing
  • Internet, Intranet and Extranet
  • Electronic Mail
  • Boiler Rooms
  • Call Centers
  • Help Desks
  • E-Commerce
  • Electronic Document Interchange
  • XML
  • Teleconferencing
  • Multimedia
  • Demo using Office 2000
Standards: A Practical View

4. International Standards

  • Are the ITU and CCITT still relevant today?
  • Goals
  • The Standards Committees: Why are they so slow!?
  • Functions, Protocols & Interfaces
  • Layer 1 - The Physical Layer
  • Layer 2 - The Link Layer
  • Layer 3 - The Network Layer
  • Layer 4 - The Transport Layer
  • Layer 5 - The Session Layer
  • Layer 6 - The Presentation Layer
  • Layer 7 - The Application Layer
  • The OSI Model in the Real World
  • How Regulation and Pricing issues Distort Reality
  • It all comes down to Subsidies and Turf Issues
  • How Today's Standards World really works
  • Speed of Change and the BRAKES of Installed Base

5. De-Facto Standards

  • TCP/IP
  • The World Wide Web
  • Other Internet Protocols:
    • DHTML
    • HTML
    • POP
    • SMTP
    • SNMP
    • XML
  • Frame Relay, Packet and Cell Switching
  • ATM
  • The Keys to Modern Standards:
    • KISS
    • First Mover Advantage
    • It's the Economy Stupid

6. Moving Bits

  • Movement of bits through a media
  • Digital vs. Analog and the conversion process
  • Modems - Asynchronous and
  • Synchronous
  • Half-duplex and full-duplex
  • Applications = Solutions = The Real Key

7. Demonstrations - Seeing is Believing

  • Internet, Intranet, Extranet
  • Understand what you are seeing
  • The Underlying Protocols:
    • File Transfer
    • Protocol Conversion
    • Encryption
    • Distributed Databases
    • X.400 - World wide Messaging
    • Competing Message Standards
    • Electronic Data Interchange (EDI)
  • B2B
  • XML Network Essentials

8. LANs Explained

  • Benefits
  • Topologies
    • Star
    • Star-Burst
    • Bus
    • Ring
  • Access Mechanisms
  • Ethernet
    • 10 Mbps
    • 100 Mbps
    • Gigabit
    • Switched

9. Interconnecting LANS

  • Hubs
  • Stackable Hubs
  • Wiring Concentrators
  • Repeaters
  • Bridges
  • Routers
  • Switches
  • Gateways

10. New Technologies

  • Frame Relay
  • ATM
  • What is the difference between all these DSL's?
  • Synchronous Digital Hierarchy (SDH or SONET)
  • Open Switch Architectures
  • Virtual Private Networks
  • Alternative Access Plans
  • Dense Wave-Division Multiplexing
  • The Bluetooth specification is now over 1000 pages in length but with the understanding of the seven layer model it can be readily understood when it is examined layer by layer, as we will do!
  • Cable
  • FTTC
  • FTTH
  • Capacity - Enabling for Applications on Optical Networks

11. Network Security

  • Hacking
  • Privacy
  • Access Control
  • How Do OSS's Fit Into the Security Picture?
  • What To Do When It Does Go Wrong - A Guarantee
  • Not The Place For Democracy!
  • Simple Network Management Protocol (SNMP)
  • Comparison of Commercial Network Management Products
  • Help Desks

12. New Strategies

  • Intranets
  • Extranets
  • 3-Layer Client/Server
  • Internal and External views of Networks
  • Using Networks to Increase Profits
  • Moving Distribution Channels Closer To Your Customer
  • Information Management
  • Protection from Interference and Security of Information
  • Piconets
  • Scatternets
  • Bluetooth

13. Ethernet in the WAN

  • One of the true surprises of Networking is the resilience of a technology that was, at best, a compromise. Always criticized by IBM, and many others, it is now a teenager and looking stronger than ever.
  • The evolution of Ethernet from its Baseband 50-meter segment days through:
    • Ethernet Repeaters
    • Bridged Ethernet
    • Cascaded Dual port Ethernets
    • Back Bone Ethernets
    • Short Backplane Ethernets
    • Switched Ethernets
    • Dedicated Line Ether nets
    • Full Duplex Ethernets
    • 20 Mbps Ethernet
    • 100 Mbps Ethernet
    • 1 Gbps Ethernet
  • We will learn many things, but probably the one that will become most obvious are the benefits of "Keep It Simple Stupid (KISS)"

14. XML - The Process Interconnection

  • HTML enabled the WEB as we know it today; it defines the appearance of information on a page that can be viewed through a standardized Browser.
  • XML does the same for business processes. It allows information in the form of a business document, such as a Billing record, to be moved from one system or organization to another. Not only will the information be displayed correctly on the new system, it will also be understood by both the Web-based and Legacy Systems of other organizations
  • Demonstration of this powerful capability is the only way to truly comprehend its' awesome potential
  • Discussion of what it took to put the Demonstration together. We believe this will clearly point out the future direction of the OSS.

15. Microsoft's .NET Strategy

  • The following quotes from Paul Maritz at Forum 2000 - June 22, 2000 - dramatically express the role Microsoft sees for .NET in all areas. Is this not particularly true for OSS's?
  • "In the future, to be truly Web-enabled, and really participate in the opportunities that the next generation Internet will offer, you're going to have to not only expose yourself by being able to present Web pages to people, but even more importantly, you're going to have to be able to participate in these solutions that will be stitched together to deliver these customized experiences. And that means exposing yourself programmatically, that you have to go from being purely a Web site to being a Web service."
  • "We want to go beyond that, and make it easy to not only develop Web sites, but develop Web services to expose the functionality, the business logic, the value that you add not just as a set of Web pages, but expose it programmatically across the Internet, because when we really start to use the Internet as an information bus that allows people to pull together the information that they want and really have these more satisfying experiences."
Consultative Selling

16. Consultative Selling

  • The Need for a New Approach
  • Selling Smarter
  • Listening - The Key to Selling
  • Questioning Skills
  • Applications, Applications, Applications!
  • Environments where applications can be found
  • The language you need to communicate
  • Taking your rightful place as the consultant of choice
  • Proactive Marketing
  • Why the RFP is the WRONG place to start
  • Moving distribution channels closer to your customer
  • Information management

17. Learning from the Competitor's Strategies

  • Investigate Competitors Strategies:
    • Traditional Switch Vendors
    • Divestitures of Traditional Operating Companies
    • LAN Network Management Companies
    • Router and Switch Vendors

18. Future Trends and Directions

  • Avoiding Career Limiting Decisions
  • Crystal Ball Gazing
  • Why Subsidies will always cloud the Ball
  • Can The Bureaucrats Let Go?

Highlights | About the Instructor | Other Courses